Campaigns
Believe in Zero
No child should ever die from a preventable cause. Every day, 25,000 do. "Believe in zero" is the U.S. Fund for UNICEF's
rallying cry. We fervently believe in zero and ask all those outraged by the unnecessary deaths of children to join us.
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The UNICEF Snowflake
The UNICEF Snowflake—a beautiful ornament gracing the intersection of 57th Street and Fifth Avenue in New York City
and Rodeo Drive in Beverly Hills during the holiday season—is the centerpiece of an ambitious program to raise millions
of dollars for UNICEF's programs providing immunization, education, health care, nutrition, clean water and sanitation to
children in developing nations.
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Tap Project
On March 22, 2007—World Water Day—hundreds of restaurants in New York City invited their patrons to pay just
$1 for the tap water they normally get for free. The campaign went national in 2008, and extended throughout World Water Week.
The funds collected support UNICEF's water programs, which provide safe drinking water to children around the world.
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Trick-or-Treat for UNICEF
Created, inspired and powered by kids since 1950, Trick-or-Treat for UNICEF has empowered generations to make lasting change
in their global community.
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The George Harrison Fund for UNICEF
The George Harrison Fund for UNICEF launched in 2005 with an initial donation of $1 million. It specifically
targets UNICEF programs in Bangladesh but also provides lifesaving assistance to children suffering from civil conflict, natural
disasters and poverty elsewhere.
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